FOR IMMEDIATE RELEASE
AMARA RESORT & SPA COMPLETES $2 MILLION RENOVATION
Leading Sedona Resort Upgrades Rooms, Adds 26,000-Gallon Infinity Pool, Renovates Restaurant, Lobby, Fitness Center & Outdoor Event Space
SEDONA, Ariz. (Sept. 27, 2012) – Amara Resort & Spa, one of the leading hotels in Sedona, Ariz., announced today the completion of a $2 million renovation that upgraded the resort’s 100 guest rooms, pool, restaurant, outdoor event space, fitness center, lobby and more.
One of the largest elements of the resort’s facelift included the addition of a 26,000-gallon infinity pool; the negative edge overlooks Oak Creek while Sedona’s stunning red rocks provide a serene backdrop. The year-round pool also features a 12-person spa and three contemporary cabanas.
The renovation, which kicked off in Spring 2012 and was completed in September, was done in phases to ensure that the resort could stay open during the construction and that guests were not disturbed during the process.
“Amara is widely known and recognized for its chic and modern style and amenities, and it was important to us to keep the resort’s style as fresh as possible,” said Dayna Zeitlin, director of sales and marketing at Amara. “The resort was originally built in 2003, so the renovations add that perfect contemporary touch that will continually help us stand out to guests who are looking for modern luxury in Sedona.”
Each of the 100 guest rooms and suites received a crown molding installation, upgraded bathroom furniture and fixtures, fresh carpeting and new signature bedding décor elements. Many of the resort’s rooms overlook the magnificent red rocks and have views or patios over Oak Creek.
Hundred Rox, the resort’s popular American-fusion restaurant, also received a full makeover including new carpet, tables and chairs, bar cabinets and countertops, and updated art installations. The outdoor area of the restaurant was also updated with soothing water features and romantic fire pits – all overlooking the infinity pool and red rocks.
The outdoor event space, most often used for intimate weddings, was relocated to better capitalize on the stunning view. The lobby was also updated with new tile, furniture, modern check-in kiosks, a convenient business center and a gift shop.
Amara is a popular destination for leisure and business travelers alike, with its prime location that is just a two-minute walk from Uptown Sedona. Amara also features one of the top spas in America, and is the only nationally recognized spa in Sedona that is also open to the public along with resort guests. Amara is managed by Prism Hotels & Resorts.
For more information, please visit www.amararesort.com or call 928.282.4828.
About Amara Resort & Spa
Amara Resort & Spa has been one of the leading resorts and spas in Sedona, Ariz. since opening in 2004. Immersed in red rock views beside the gentle waters of Oak Creek, the creekside boutique Amara is located just a two-minute walk from the bustling shops, galleries and restaurants of Uptown Sedona. With its chic and modern décor, Amara features 100 luxurious and recently renovated guest rooms, including spacious suites. Amara is pet-friendly and has been repeatedly recognized as a top destination in Sedona. For more information, please visit www.amararesort.com or call 800.815.6152 or 928.282.4828.
About Prism Hotels & Resorts
Dallas-based Prism Hotels & Resorts is one of the fastest growing full-service hotel investment, management and development companies in the United States. The company currently manages more than 55 hotels for multiple owners including urban, suburban and resort destinations. Prism is approved to manage all major brands, as well as has extensive experience with independent destination hotels. For more information, please visit www.prismhotels.com.
Media Contact:
Brittany Belsterling
Brittany@serendipitconsulting.com
623.693.2772
